Abstract

How are successful companies implementing CRM strategies?  How do you achieve 5X+ for every dollar you spend on CRM?

How important to your business is the conversation your customers are having on social sites?

Discover a new framework for how successful companies think about CRM through the expertise of SugarCRM's key executives.

Drawing from years of experience working with companies of all sizes on CRM initiatives, SugarCRM maps the steps companies must take to build successful customer relationships and demonstrates how to avoid  the most common pitfalls around CRM initiatives. At its heart, CRM is a strategy that demands a clear understanding of a company’s current conditions; CRM Acceleration arms you with tools for setting clear, quantifiable measurements to understand where your company is today and where CRM will take it in the near future.

CRM Acceleration is an exciting fast-paced 3-hour event that offers business leaders a chance to learn, network and swap ideas with SugarCRM and SugarCRM Gold Partner iZeno.

What You Will Learn

Understand the future of CRM, and how Social CRM can transform your marketing, sales, and support teams

Learn from case studies about local and global customers about their CRM best practices

Experience the benefits of Mobile CRM, and how it can be immediately applied to your business success

Program

• Welcome
• Zero To Hero

Learn how companies in Singapore and Malaysia have moved from spreadsheets and email, to SugarCRM and realized 50% increased sales, measurable marketing campaigns, and stellar customer support, achieving ROI in under 3 months.

• A Day in the Life with SugarCRM

See what SugarCRM can do for your business.  Learn in 30 minutes how companies like yours can use SugarCRM in the marketing, sales and support teams of your business and help you grow and retain more customers.

• Is the Journey the Reward?

When searching for a CRM strategy, companies often focus on functional requirements, and thus overlook the business problems they are attempting solve.  How can a CRM replicate your best business practice to increase sales revenue?  Why is an efficient lead-to-cash process important to your business?  How do you participate in the conversation that your customers are having about your business, without getting lost in the storm of social media?

• Demo

Do your best to stump the CRM experts during a live SugarCRM demo session

• Q&A

Key Speakers Bio

Doug Erickson
VP APAC,SugarCRM Inc.

Doug Erickson is the VP of AsiaPac for SugarCRM.   He has over 20 years of experience in CRM, SaaS, and web conferencing.  He brings a unique blend of experience in both open source communities, cloud applications, and channel development.  Mr. Erickson is also the chapter host for the Santa Cruz New Tech Meetup, part of a 30,000+ worldwide membership of high tech professionals. Prior to SugarCRM, he was responsible for strategic alliances at Cisco WebEx.

Jan Sysmans
Senior Director of Product Marketing,SugarCRM Inc.

Jan Sysmans brings 20 years of marketing and product management experience, including particular focus in the software-as-a-service segment, and social media, to his role as Senior Director of Product Marketing at SugarCRM. In this position, Mr. Sysmans is responsible for all global product marketing programs for SugarCRM.  Mr. Sysmans speaks on behalf of SugarCRM about the value, benefits and future of commercial open source solutions at customer and industry events around the world.

Erin Fetsko,
Technical Product Evangelist, SugarCRM Inc.

One part Technical Evangelist, one part Solution Consultant, and one part Sales Enabler, in this role, Erin Fetsko leads customers through the often complex roadways of CRM implementations.   Ms. Fetsko employs agile programming methodology to assure rapid 90-day success sprints.  Ms. Fetsko assists customers and partners along an “Epic Journey” with a focus on solving real measurable business problems rather than feature and function checklists.