Solutions for Hotels and Properties Management

IHG (Intercontinental Hotel Group) optimizes customer relations using SugarCRM

To strengthen its position as the Global Leading hotel management group, IHG with its Asia Pacific headquartered in Singapore embarked on the initiative to create a CRM solution to manage relations with its key stakeholders.

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An Open Secret: Open Source Software is quitely gaining ground beyond the the data centre

Read this article on our customer, Intercontinental Hotel Group (IHG) comments on use of SugarCRM and Enterprise Content Management System Alfresco

 With strong domain knowledge in the hospitality industry and supported by inhouse hotel solutions veterans , iZeno was given the opportunity to design and implement SugarCRM for this global hotel group.

Within a short time frame of 6 months, SugarCRM was rolled out to hundreds of users in the Asia Pacific region.

Working wth the top management, iZeno designed and developed modules from scratch to automate many key business processes that can provide the client with great competitive advantages.

Leading Hotel and Resort Group, Banyan Tree manages procurement processes

As the leading operator of Spas, Resorts and Hotel in the Asia Pacific, Banyan Tree requires a cost effective and efficient procurement system for managing its centralized procurement operations.

It is no longer an option to use spreadsheet and word document to manage its procurement for the organisation of such scale. The procurement department requires an central repository of its purchasing history and forecast of its purchasing commitment. Manual update of data into multiple spreadsheet is too tedious and costly especially facing rising staff cost.

After exploring various options for the procurement system, the management selected Compiere for its robust architecture and open source nature.

Having confident in iZeno competency in open source solution deployment , the company choose to deploy Compiere to automate its procurement operations.

Managing multiple development projects purchasing needs is by no means easy.

From receiving purchasing requisitions,sourcing for supplier quotation, making purchasing decision, rasing of purchase orders, receiving of delivery to fullfillment to end users, the workflow was mostly manual.

Other than hoping to improve its supply chain operations, the management hope to improve the timeliness of its purchasing processes. The use of effective reports can provides high visibility on procurment committment and purchasing history.

Regional Service Apartment Group, Oakwood runs email campaigns using SugarCRM

Leveraging on the strong email campaign functionalities of SugarCRM, Oakwood can run their email campaign with high visibility of their target database.

SugarCRM allow users to gain visibility into the effectiveness of their campaign via various criteria such as the following:

• Number of Viewer for the email campaign
• Number of email bounced
• Number of email suppressed by domain
• Contact person who click onto links/URL in the email/take any action.
• Contact person who view the email

Such critical information is high valuable to any marketing department.

Sugar campaign management allows marketers to track initiatives across channels, including budgets, conversion rates, and return on investment.

SugarCRM is especially strong in email marketing, which allows marketing professional to build target lists for communications, create messages and track the response for campaigns. Respondents are sent to web-to-lead forms which can be embedded within web site landing pages. Once a target provides contact information into the form, a lead is created and passed to sales.