SugarCRM Tracker: Improving and Measuring CRM Adoption Rate

The greatest challenge of any project manager or sponsor of CRM (Customer Relationship Management) Software implementation is to get the user to love it and make using it a daily habit. This is usually achieved by driving true value to the key users by providing them with benefits that they can related to.

Other than that, management also need to monitor the progress of user adoption so that they can take the appropriate action.

Management / IT Managers can gain access to system usage information in order to obtain increased visibility into CRM utilization and user adoption.

Within both canned and custom reports, follow:

• User actions; example:records modified, by user or by team, today or in the last 7 or 30 days
• User session activity; examples:users usage metrics today or in the last 7 or 30 days, module usage metrics, by user or by team, today or in the last 7 or 30 days
• System performance; examples:memory usage and database roundtrips,slow queries

More on adoption rate of CRM:

SMB Early Adopter of Open Source CRM

Read an article about this feature

Sweet Logic Behind SugarCRM Tracker Feature

Read a related article on driving CRM adoption

10 Tips for driving CRM usage

Screenshots of SugarCRM Tracker Reports

View Page views by modules

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View View top 2 modules used

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